Product / Brand
2025
FIZK / MINA Protocol
zkUSD is a private, algorithmic stablecoin concept built on the Mina Protocol. Inspired by MakerDAO’s DAI and leveraging Mina’s zero-knowledge proofs, it aims to provide a stable and private medium of exchange within the Mina ecosystem.
I collaborated closely with the CEO and CTO, leading both product and brand design. The brand identity blends serif, sans-serif, and mono typefaces to create a sleek, premium feel. A distinctive Z with a stroke in the logo further sets zkUSD apart within the web3 space.
Our work laid the foundation for a stablecoin that seamlessly integrates privacy and stability within the Mina ecosystem.
Deliverables
Creative Direction
Brand Sprints
Brand Guidelines
Product Sprints (landing page, dApp)
Desktop Prototype
Component Library
